Our State Media Kit 2024 - Flipbook - Page 4
AUDIENCE
Our State readers are
a昀툀uent, well-educated, and loyal.
PAID SUBSCRIBERS: 160,000+
AVERAGE MONTHLY PRINT RUN: 200,000+
TOTAL READERSHIP: 1,000,000+
AVERAGE AGE: 56
FEMALES: 61%, MALES: 39%
AVERAGE HOUSEHOLD INCOME: $202,418
Our State is enjoyed by
more than one million
loyal readers each month.
That many people would
fill the Carolina Panthers
stadium more than 14 times.
COLLEGE GRADUATES: 69%
Compared with 36%
in North Carolina.
HOMEOWNERS: 94%
SECOND-HOME OWNERS: 22%
CIRCULATION & DISTRIBUTION
Our State has the largest paid circulation of any North Carolina magazine and the
second-largest paid circulation of any privately published magazine in the U.S.
Our State’s consistently strong subscriber renewal rate far exceeds the national
average and reflects our readers’ loyalty to and trust in the Our State brand.
TARGETED DISTRIBUTION
NEWSSTANDS
Subscribers, select hotels, waiting rooms, festivals,
and events around North Carolina.
Our State is sold on more than 2,300 newsstands across
North Carolina, including in grocery stores, bookstores,
drugstores, airport gift shops, and more.
• Our State continues to grow and prosper as one of the
highest-selling newsstand magazines in North Carolina,
outselling high-profile national magazines within the state.
• Our State is in the top 3.7% nationwide for all of the city/
state and regional magazines available to consumers
at Barnes & Noble. It is the No. 1 seller in North Carolina
Barnes & Noble stores.
• Our State is the No. 1 selling regional title in all Harris
Teeter stores. Newsstand circulation for Our State
continues to grow, with checkout displays in all major
supermarkets, bookstores, and natural food retailers.
DIGITAL SUBSCRIPTIONS
In addition to the printed version, Our State subscribers
enjoy the convenience of receiving a digital issue directly
to their email each month. For those who prefer a paperfree option, a digital-only subscription is also available. All
subscribers have access to a library of past issues dating
back to January 2023.
Our browser-based format ensures seamless access on any
device, without downloading an app or creating an account.
It is optimized for mobile viewing but also formatted to
provide an excellent reading experience on tablets and
computers. An audio feature with narration is also available.
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OUR STATE
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MEDIA KIT
